Loadboard is a collaborative web-hosted portal that offers real-time monitoring of fleet, shipment and yard, created for logistics outsourcees (LO) and third party truckers (3PL). Loads are matched between a LO and a 3PL provider, enabled to create synergies to optimize available resources. The system utilizes HERE maps that uses geocoding to map out sales outlets and GPS to track drivers, load, shipment arrival, as well as routing capabilities.